The Psychology of “Shoppable” Features on Mobile Video

mobile video shopping Aug 12, 2019

Today’s consumers do not shop in the traditional way. Purchasing decisions are made through a variety of investigative methods and settings.

But mobile video plays into the consumer psychology of making purchasing decisions from the subconscious.

study by Clicktale reveals the average consumer spends around three hours a day browsing the internet on a mobile device. This gives them more time and a stress-free environment to consider their purchasing options.

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