We all know that video marketing is powerful. We’ve seen read the blogs, downloaded the whitepapers, watched the videos and listened to the podcasts, but with the video marketing world ever-evolving, it can sometimes be overwhelming to know exactly how to get the best from your video content and the question that we most-often hear from marketers is how exactly do you track and show the success (or failure) of your video content.
So if you’re wanting to understand exactly what your video content is doing in terms of success metrics and monetary value, then this video is definitely for you.
At Film & Content, we focus heavily on video content strategies and use data and research to ensure that we are creating content that drives a reaction in the viewer, but also we make sure that every campaign that we work on is tracked and reported, so our client can clearly see the impact that their video marketing efforts are having.
You’ll be pleased to know that it’s not as difficult as people make out. We’re not talking about the usual video metrics such as views, completions, engagement metrics, click throughs. Nope. We’re talking about attributing a real monetary value to the impact that your video marketing is having.
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