How to create a video content strategy: The basics

If you’re watching this, you’re probably well aware of the power of video.  And so are most of the marketing professionals in the world. A recent Hubspot survey stated that 85% of businesses are now using video as a marketing tool and 92% of those of marketers that use video say that it is an important part of their strategy.


99% of marketers that are currently using video said that they will be using video again in the coming 12 months.  95% of which said they are going to increase or maintain their spend. And what’s more, 59% of marketers that aren’t currently using video expect to start within the next 12 months.


The result of this is that there is going to be a whole heap of new video content creating noise over the next 12 months.  And that trend is set only set to continue. And given that 92% of marketers felt that the level of noise and competition has noticeably increased over the past 12 months, that’s a whole lot of noise!


But 88% of marketers say that they return a positive ROI on their video content, so there’s clearly still huge opportunities for brands to take real advantage of video content over the coming 12 months and beyond.


But the big question is - how do you cut through the noise and make sure that your video content is driving results and showing a positive ROI?


Without doubt, the marketing professionals that are exceeding with video are those with a well thought out video content strategy.  I know that sounds boring, but, depending on what type of content you are creating, video production doesn’t always come cheap.


And as someone who is, or is thinking about, creating video, your job is to drive the most powerful return possible and ensure that your video content is working and working well.


I’m going to talk you through the basics of a video content strategy.



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