How to convert one-off customers to long-term video content creating clients

So the biggest secret to any production company really thriving (and competing with the hundreds of production companies and freelancers that are popping up) is converting one-off clients to ongoing contracts.

 

This allows you to forecast your growth and, for the production companies and freelancers that we work with, sleep better at night knowing that you have 12-months, or even 24-months, worth of work booked in.  You’re then able to hire and purchase equipment with confidence.

 

Production companies and freelancers typically work on a project by project basis.  That means you’re constantly pitching for new work, which is both time consuming and stressful.

 

So what would it mean to you if you were able to completely eradicate the need to continually pitch for new projects and to build strong relationships with your clients?  What would it mean if you were no longer the button-pusher, but you have a seat at the table and work with your client in partnership to map out their video content creation?

 

Quite a lot I would have thought.  So if you want to know how to do that, well grab a coffee and I’m going to tell you exactly how to do this.

 

 

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