How to show the true ROI of your video content

We all know that video marketing is powerful.  We’ve seen read the blogs, downloaded the whitepapers, watched the videos and listened to the podcasts, but with the video marketing world ever-evolving, it can sometimes be overwhelming to know exactly how to get the best from your video content and the question that we most-often hear from marketers is how exactly do you track and show the success (or failure) of your video content.

 

So if you’re wanting to understand...

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What video marketing metrics should I track and what do they tell me about my video content performance

Okay, so one of the questions we get asked a lot is what are the best metrics to track for your video content and what do they mean?  So in this video we’re going to run through the 17 metrics that we regularly look at, what they mean and what they are telling you about your video’s performance.

 

Quite a list, so let’s get this show on the road!

 

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How to create a video content strategy: The basics

If you’re watching this, you’re probably well aware of the power of video.  And so are most of the marketing professionals in the world. A recent Hubspot survey stated that 85% of businesses are now using video as a marketing tool and 92% of those of marketers that use video say that it is an important part of their strategy.

 

99% of marketers that are currently using video said that they will be using video again in the coming 12 months.  95% of which said they...

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How to convert one-off customers to long-term video content creating clients

So the biggest secret to any production company really thriving (and competing with the hundreds of production companies and freelancers that are popping up) is converting one-off clients to ongoing contracts.

 

This allows you to forecast your growth and, for the production companies and freelancers that we work with, sleep better at night knowing that you have 12-months, or even 24-months, worth of work booked in.  You’re then able to hire and purchase equipment with...

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How to convert more prospects to customers for my Video Production Company or Freelance Operation - Increasing your conversion rate to over 90%

Right, so if you’ve arrived here having watched our ‘How to get more customers’ video, then this is going to be a natural progression for you.  If you haven’t watched it, well, it’s there if you want to. You don’t have to watch it for this to make sense.

 

Okay, so on with the show!  Winning new clients is probably the best feeling in the world (maybe) for any video production professional.  It’s the start of a new beautiful...

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How to get more customers for my Video Production Company or Freelancer operation

It’s a competitive old world out there.  More production companies popping-up left, right and centre.  The cost of video creation is constantly dropping, which has made pitching super-competitive.  And brands and agencies are building their own in-house video production capabilities. It’s tough being a video production professional right now, which is why it’s so important to have a constant stream of opportunities coming through the door.

 

So what...

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