Video content is powerful, right? We’ve read the blogs, watched the videos, consumed the reports and listened to the podcasts. We’ve seen the success stories and we know how much of an emphasis social channels are putting on 'the most engaging form of communication', so why is it that most video content flops? Why is it so hard to get your videos seen, engaged with and driving an ROI? Grab a coffee and let’s find out what you can do to start driving the ROI...
Today’s consumers do not shop in the traditional way. Purchasing decisions are made through a variety of investigative methods and settings.
But mobile video plays into the consumer psychology of making purchasing decisions from the subconscious.
A study by Clicktale reveals the average consumer spends around three hours a day browsing the internet on a mobile device. This gives them more time and a stress-free environment to consider their purchasing options.
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